The digital world is constantly reshaping itself. Consumers are leaning towards the virtual world to make their purchases for big needs and small — and the automotive parts industry is no exception.
While buying automotive parts online may not be in full swing yet, auto parts are gaining immediate traction. Your automotive website should take advantage of the opportunity of this gradual shift towards eCommerce. With a massive scope in the automotive industry, you need to create the best shopping experience for your business.
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Continue reading to learn the key strategies that will help you create a website that provides the best user experience and, eventually, a boost in your sales.
Whether a brick-and-mortar or e-commerce – a storefront holds leverage of attracting customers. For a website, it would be the homepage, which should be engaging and designed well enough for a customer to stay, explore, and not leave without making a purchase.
Remember to keep your website looking professional and up-to-date. Consumers avoid sharing their personal and payment information to websites that are not up to mark and dated. Here are some tips to achieve that:
- Your branding should be consistent with your business, even on the website.
- Use high-quality images.
- Feature large banners showcasing popular products.
- Keep the look clean and clutter-free.
- Implement the latest UX designs and trends.
- Make sure it is suitably designed for mobile phones and computers.
Potential buyers are aware of the year, make, and model of their vehicle. Make sure to include a feature that makes it easier for them to search car parts according to that.
This feature would help filter out irrelevant products, providing buyers with a focused view of the products they are looking for. You must also include any adequate product information and warranty details. Assign car parts in appropriate categories to make it easier for customers to explore.
Unparalleled Search Function
When a customer is looking for a product, they should be able to find it. Your search bar should not only help them find their desired product but also offer any suggestions as to what they might be looking for.
Even in case of a misspelling, customers should still land on their desired products. The search should be able to find products not just based on their names but also product descriptions, custom fields, and more. Any roadblocks may lead to cart abandonment, so be mindful.
From marketing content to showcasing some DIY tutorials — videos are engaging and shareable content that helps both brands and customers alike.
Your videos can be:
- Promotional: You can introduce and boast new products, encouraging people to purchase.
- Informational: Show product features and parts in detail.
- Educational: This could include the dos and don’ts of automotive parts.
- How-to guides: To help use a product or to add it to their vehicle.
Tap into this transformative digital wave and allow eCommerce to boost your automotive business. It’s time to lean in, learn, grow and conquer.