MARKETING
Do you want to take advantage of your online space, boost your sales, and snag new clients? Well, an updated website might do the trick.
Wouldn’t you agree if we said that as market trends shift, your business must adapt to the changes? Similarly, if you want to stay on top of the industry and the search engines, you need to update your Shopify website. But how often?
Well, there is no black-and-white answer here. The simplest explanation is that — you update your website as often as it needs updating and that’s one reason we recommend hiring shopify maintenance service that can monthly take care of your website .
The following are the factors that you need to consider while updating your website.
Type of Website
The type and purpose of a website indicate how frequently your website may need changes. For instance:
- An e-commerce website may need daily to weekly updates on inventory, adding new products, and editing product descriptions.
- Ideally, a blog or news site needs to be updated daily, even multiple times a day, so readers can stay engaged. If not updated regularly, users may lose interest and move on to other websites.
- Static corporate websites may require minimal updates. This may be when they need to add new addresses or contact information.
Besides the minor changes, you may need a complete website revamp every two to three years to stay ahead of the competition. Just know the answer is not ‘never,’ so don’t launch a website and keep it running quietly in the background with little to no input.
When does the Website Require Major Upgrades?
As with other business aspects, periodically review your website to see if its features remain relevant. Some questions you can ask yourself are:
- Are the products and services mentioned still available?
- Are all product and service descriptions correct?
- Do any business changes, such as branding, reflect on the website?
- Are any new awards and achievements showcased on the website?
- Have you mentioned important industry updates?
- Are we getting the desired number of leads and sales?
- Is your website compatible with mobile phones?
- Is your website ranking on SERP?
If the answer to these questions is ‘no,’ your website needs an update.
Benefits of Updated Websites
Give people a reason to keep visiting your website by keeping it up-to-date. If you are not regularly offering something to your visitors, such as blogs, new product offerings, deals, and discounts, they will lose interest and move on. Freshly brewed content keeps them engaged and returning.
Plus, one of the main reasons people visit your website is to know about your website’s offerings. However, if your website is not ranking, it would be difficult for them to find you and therefore consider hiring shopify marketing agency too. With search engine algorithms changing constantly, one thing they always seek is websites that are staying updated.
Let’s not forget how you may leave your website in the open for security risks by not updating it regularly. If your website is not updated with the latest security protocols, it makes it vulnerable and more accessible for hackers to exploit your hard work.
Our company has expertise in making ecommerce store for the following niches and more:
- Car Parts Online Store Development
- CBD Online Store Development
- Electronics Online Store Development
- Flooring Online Store Development
- Furniture Online Store Development
- GYM Website Development
- Home Decor Website Development
Shopify Force provides comprehensive services beyond just online store development, including:
