MARKETING
From paper to phone, over the last few decades, communication has drastically changed. The digital world has evolved and there is an endless stream of texts, emails, videos, images and more.
Emojis — while starting off as humble emoticons — have become part of everyday communication. They are no longer tied to the bubbles of our text messages, but have also entered the marketing world.
A copy is one of the most important aspects of a campaign, but should it have emojis?
Let’s explore that further.
How Do Emojis Benefit Marketing Campaigns?
Using emojis can make or break a marketing campaign. They can hold a special place in an ad, post or even an email subject line. Here’s how.
Relatability
As mentioned earlier, emojis have become a part of everyday communication. Hence, when copywriters and marketers use it in content, it seems natural to customers.
However, this certainly does not indicate that every piece of marketing copy should have emojis. You should be mindful while deciding whether or not your content would benefit from emojis.
Breaks Down a Block of Text
Aren’t we always jumping from one tab to another? Whether it’s checking social media, or checking professional or personal emails — content is inescapable.
Potential customers and your audience are already absorbing a lot of content every day. In such a situation, emojis help scrollers to stop and notice. With relevant emojis, you can break up long boring chunks of text and make your content more noticeable.
Provides a Brand Voice
If you are struggling with building a brand voice, chances are using emojis might work its charm. Emojis humanize your brand and help you avoid dry sales copies. The symbolic meaning and the pop of color that emojis offer carry a lot of weight, allowing your company to show off its personality.
How to Effectively Use Emojis?
Emojis don’t work in every marketing campaign or copy. Instead, they might be completely unsuitable for some ads. Here’s how you can use them most effectively.
Promotional Posts
With thousands of ads running by the minute, if you want to make your potential customer stop mid-scroll, use emojis. They will make them notice your ad, and hopefully generate more leads, boost conversions and bring more sales.
Email Subject Lines
The most difficult part of an email marketing campaign is the subject line. Not only is it necessary, but it also needs to be done right. Many marketers have adapted using emojis in promotional email subject lines, helping customers notice them more.
Don’t Force It
Emojis only have a great impact on a marketing campaign if they are used in a natural flow. If you use emojis in a way that detracts the customer from the message, then it is no use.
Stay true to your brand’s true tone and message. For more playful brands, emojis offer a wide range. On the other hand, if your brand image is more luxurious and sophisticated, you may need to explore your emojis to find the perfect one.
Last but not least, less is more. You can accomplish more with one right emoji than you would with 2 wrong ones.
Happy marketing! ✨️
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